Hello! I'm Prachi.

I'm a Senior UX Designer at D. E. Shaw.

Read about my work there >

Previously,

I interned at Google.
Read about my work there >

I got a Master’s in Interaction Design from the
IDC School of Design at IIT Bombay.

More details are in my resume.

HERE ARE MY PROJECTS

Doodle about D.E. Shaw

Power Up

Interview task for D.E. Shaw

Helping traders efficiently analyse data and collaborate with their team.

View project >

Doodle about D.E. Shaw

Skipped!

Runner up in the Data Visualization Society Challenge

Identifying ways to improve survey design by analysing survey responses.

View project >

Doodle about D.E. Shaw

Parental Engagement in Rural India

2nd place at the CHI 2020 SRC

Designing and testing an intervention to help low-literate parents in semi-rural India engage with their child's education.

View project >

A BIT ABOUT ME

What kind of work do I do?

I like to work within complex spaces to create simple experiences for users. My work always focuses on the end-to-end experience for users that addresses all touchpoints. I enjoy and often find myself optimising processes within the team.

What do I do other than my full-time job?

I volunteer as a designer and developer with The Apprentice Project - I taught middle school kids coding on Scratch, developed a tool for other mentors like me to give personalised badges to kids, and help out however else I can.

What am I doing when I am not in front of a screen?

Mostly DIYing something either with pliers, crochet needles, brushes or sandpaper, figuring out when to water plants (still trying to get it right) or reading fiction.

THANKS FOR STOPPING BY!